Gary Andrews – Medium

Gary Andrews

Published in
Better Marketing

Do you really need to have a metaverse strategy for your brand?

January, 2022. Hordes of marketers, both client and agency side, arrive at their desks after the Christmas break, open their emails and see…

Jan 11, 2022

Jan 11, 2022

Published in
Better Marketing

Facebook’s own data shows that brands have been doing social media wrong for many, many years

Occasionally, just occasionally, Facebook comes out with a blink-and-you’ll-miss-it nugget that marketers really should pay attention to…

Oct 2, 2021

Facebook’s own data shows that brands have been doing social media wrong for many, many years

Oct 2, 2021

Six big marketing, tech, and media predictions and trends for 2021 that have a reasonable chance…

If 2020 taught us anything, it was the sheer pointlessness of trying to predict the world ahead. A global pandemic was probably quite low…

Jan 12, 2021

Six big marketing, tech, and media predictions and trends for 2021 that have a reasonable chance…

Jan 12, 2021

Why Journalists May Have a Big Problem With Making Money Through Newsletters

Newsletters were, on the face of it, an unlikely candidate to be 2020’s hot new medium. They’ve been around pretty much since the internet…

Nov 1, 2020

Typewriter with the words Write Something on the paper

Nov 1, 2020

Published in
UX Collective

Why striking the right tone matters in a world of uncertainty

It seems somewhat superfluous to write about marketing issues in a time of Coronavirus. LinkedIn is a depressing mixture of friends and…

Mar 29, 2020

Why striking the right tone matters in a world of uncertainty

Mar 29, 2020

Marketing, media, social and cultural predictions for 2020

Trend articles can be strange beasts. Often they fall into breathless hyperbole, extreme optimism or absolute certainty that disciplines…

Jan 4, 2020

Marketing, media, social and cultural predictions for 2020

Jan 4, 2020

What 20th century military officers can teach us about influencer marketing

Et tu Instagram? As the influencer industry comes under attack on everything from engagement rates through to faked metrics, the platform…

Jul 22, 2019

What 20th century military officers can teach us about influencer marketing

Jul 22, 2019

Brave, foolish, rational, confusing: why Lush quitting social media is a move full of…

If cosmetics company Lush viewed success solely through the prism of hot takes in the marketing trade press then, by any measure, their…

Apr 22, 2019

Brave, foolish, rational, confusing: why Lush quitting social media is a move full of…

Apr 22, 2019

Marketing, media and journalism predictions for 2019

If there’s one sure fire prediction in media and marketing, it’s the proliferation of predictions for the year ahead. Never one to break a…

Jan 1, 2019

Marketing, media and journalism predictions for 2019

Jan 1, 2019

Why Hal Robson-Kanu’s strike against Belgium is, and always will be, the greatest goal in the…

If you were offered the opportunity to be President of the World for 24 hours, what would your first act be? My answer’s always the same…

Dec 16, 2018

Why Hal Robson-Kanu’s strike against Belgium is, and always will be, the greatest goal in the…

Dec 16, 2018

Gary Andrews

Gary Andrews

Marketer. Content, social, and podcasting specialist. Ill-informed occasional freelance writer. Professional tea drinker. Occasionally has an opinion.

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