Gary Andrews – Medium

Gary Andrews
in
Better Marketing

Do you really need to have a metaverse strategy for your brand?

January, 2022. Hordes of marketers, both client and agency side, arrive at their desks after the Christmas break, open their emails and see…

5 min readJan 11, 2022

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Gary Andrews
in
Better Marketing

Facebook’s own data shows that brands have been doing social media wrong for many, many years

Occasionally, just occasionally, Facebook comes out with a blink-and-you’ll-miss-it nugget that marketers really should pay attention to…

8 min readOct 2, 2021

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Facebook’s own data shows that brands have been doing social media wrong for many, many years

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Gary Andrews

Six big marketing, tech, and media predictions and trends for 2021 that have a reasonable chance…

If 2020 taught us anything, it was the sheer pointlessness of trying to predict the world ahead. A global pandemic was probably quite low…

13 min readJan 12, 2021

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Six big marketing, tech, and media predictions and trends for 2021 that have a reasonable chance…

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Gary Andrews

Why Journalists May Have a Big Problem With Making Money Through Newsletters

Newsletters were, on the face of it, an unlikely candidate to be 2020’s hot new medium. They’ve been around pretty much since the internet…

6 min readNov 1, 2020

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Typewriter with the words Write Something on the paper

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Gary Andrews
in
UX Collective

Why striking the right tone matters in a world of uncertainty

It seems somewhat superfluous to write about marketing issues in a time of Coronavirus. LinkedIn is a depressing mixture of friends and…

9 min readMar 29, 2020

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Why striking the right tone matters in a world of uncertainty

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Gary Andrews

Marketing, media, social and cultural predictions for 2020

Trend articles can be strange beasts. Often they fall into breathless hyperbole, extreme optimism or absolute certainty that disciplines…

18 min readJan 4, 2020

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Marketing, media, social and cultural predictions for 2020

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Gary Andrews

What 20th century military officers can teach us about influencer marketing

Et tu Instagram? As the influencer industry comes under attack on everything from engagement rates through to faked metrics, the platform…

4 min readJul 22, 2019

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What 20th century military officers can teach us about influencer marketing

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Gary Andrews

Brave, foolish, rational, confusing: why Lush quitting social media is a move full of…

If cosmetics company Lush viewed success solely through the prism of hot takes in the marketing trade press then, by any measure, their…

7 min readApr 22, 2019

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Brave, foolish, rational, confusing: why Lush quitting social media is a move full of…

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Gary Andrews

Marketing, media and journalism predictions for 2019

If there’s one sure fire prediction in media and marketing, it’s the proliferation of predictions for the year ahead. Never one to break a…

13 min readJan 1, 2019

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Marketing, media and journalism predictions for 2019

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Gary Andrews

Why Hal Robson-Kanu’s strike against Belgium is, and always will be, the greatest goal in the…

If you were offered the opportunity to be President of the World for 24 hours, what would your first act be? My answer’s always the same…

6 min readDec 16, 2018

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Why Hal Robson-Kanu’s strike against Belgium is, and always will be, the greatest goal in the…

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Gary Andrews

Gary Andrews

Marketer. Content, social, and podcasting specialist. Ill-informed occasional freelance writer. Professional tea drinker. Occasionally has an opinion.

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