Occasionally, just occasionally, Facebook comes out with a blink-and-you’ll-miss-it nugget that marketers really should pay attention to. And in Facebook’s webinars that have been doing the rounds in the US and Europe (coming to APAC soon), two lines really stood out:

“Engagement metrics do not correlate with sales volume” and…


If 2020 taught us anything, it was the sheer pointlessness of trying to predict the world ahead. …


Typewriter with the words Write Something on the paper
Photo by Markus Winkler on Unsplash

Newsletters were, on the face of it, an unlikely candidate to be 2020’s hot new medium. …


Photo by Guillaume de Germain on Unsplash

It seems somewhat superfluous to write about marketing issues in a time of Coronavirus. …


Trend articles can be strange beasts. Often they fall into breathless hyperbole, extreme optimism or absolute certainty that disciplines and roles will die out unless you pivot to the latest shiny tool (hint: your business probably won’t be dead in a year if you don’t have a Tik Tok strategy).

Photo by Alina Vilchenko from Pexels


Et tu Instagram? As the influencer industry comes under attack on everything from engagement rates through to faked metrics, the platform of choices decides to do away with likes in selected countries. …


If cosmetics company Lush viewed success solely through the prism of hot takes in the marketing trade press then, by any measure, their recent announcement that the brand was quitting its main social accounts (or switching up, to use their terminology) would have paid for bonuses for all of its…


Photo by Chris Gilbert on Unsplash

If there’s one sure-fire prediction in media and marketing, it’s the proliferation of predictions for the year ahead. Never one to break a trend, here’s a few thoughts of my own for 2019. …


Photo by Ben Wiens on Unsplash

If you were offered the opportunity to be President of the World for 24 hours, what would your first act be? My answer’s always the same: build a statue of Hal Robson-Kanu scoring that goal in Euro 2016. …


At the end of 2017, I suggested that the main focus for publishers this year would be a “pivot to readers”, as publishers attempted to extricate themselves from an over-reliance on one platform for traffic. Thanks to Facebook, that focus has been sharpened a lot earlier than planned. Publisher and…

Gary Andrews

Marketer. Content, social, and podcasting specialist. Ill-informed occasional freelance writer. Professional tea drinker. Occasionally has an opinion.

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