Brave, foolish, rational, confusing: why Lush quitting social media is a move full of contradictions

If cosmetics company Lush viewed success solely through the prism of hot takes in the marketing trade press then, by any measure, their recent announcement that the brand was quitting its main social accounts (or switching up, to use their terminology) would have paid for bonuses for all of its store staff and then some.

Lush’s original statement